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| Criterion |  Growth Funnel Analysis |  Product Strategy Impact Mapping |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-90 min | 20-35 min |
Participantsdifferent | 1-5 | 3-8 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning | ExperimentsValidationDiscoveryHypothesis |
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