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| Criterion |  Growth Funnel Analysis |  Product Strategy Impact Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-5 | 3-8 | 2-6 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning | ExperimentsValidationDiscoveryAssumptions |
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