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| Criterion |  Growth Funnel Analysis |  Knowledge Modeling IBIS |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Issue Map, Positions, Argument Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RationaleKnowledgeDecision | ExperimentsGrowthAnalyticsValidation |
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