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| Criterion |  Growth Funnel Analysis |  Growth Hooked Model |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | Multiple workshops over several weeks | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-5 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | AnalyticsConversionGrowth | GrowthBehaviorRetention | ExperimentsValidationDiscoveryAssumptions |
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