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| Criterion |  Growth Funnel Analysis |  Growth Hooked Model |  Operations MORT Analysis |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | Multiple workshops over several weeks | Mehrere Tage bis Wochen |
Participantsdifferent | 1-5 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | MORT Worksheets, Findings per Branch, Corrective Actions, Systemic Recommendations |
Tagsno overlap | AnalyticsConversionGrowth | GrowthBehaviorRetention | Root causeSafetySystemicIncident |
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