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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumMediumHigh
Timedifferent
1-3 hMultiple workshops over several weeks2-4 h
Participantsdifferent
1-52-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesHooked loop, Trigger map, Reward design, Ethics checkFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
AnalyticsConversionGrowth
GrowthBehaviorRetention
Theory of ConstraintsSystems thinkingChange
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping