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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 20-35 min |
Participantsdifferent | 1-5 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | ExperimentsValidationDiscoveryHypothesis |
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