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| Criterion |  Growth Funnel Analysis |  Facilitation Expectation Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | 45-60 min |
Participantsdifferent | 1-5 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Expectation Map, Alignment Notes, Agreements | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AnalyticsConversionGrowth | AlignmentStakeholdersTeam | AssumptionsRiskExperimentsValidation |
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