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| Criterion |  Growth Funnel Analysis |  Product Strategy DIBB |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 h | 20-35 min |
Participantsdifferent | 1-5 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | DIBB document, Belief list, Bet list, Learning report | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |
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