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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h1-4 Wochen1-5 Tage
Participantsdifferent
1-55-20Nutzertraffic
Formatsame
AsyncAsyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDiary Entries, Longitudinal Patterns, Experience TimelineClick Data, Interest Signal, Learning Decision
Tagsno overlap
AnalyticsConversionGrowth
UX researchTrackingBehavior
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card