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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Diary Study.
UX Research
Diary Study
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
1-3 h1-4 Wochen1-4 Wochen
Participantsdifferent
1-55-201-6
Formatsame
AsyncAsyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDiary Entries, Longitudinal Patterns, Experience TimelineExperiment results, Decision log, Learning summary
Tagsno overlap
AnalyticsConversionGrowth
UX researchTrackingBehavior
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test