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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h30-90 min30-90 min
Participantsdifferent
1-52-81-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesDecision Tree, Option Map, Assumption List
Tagsno overlap
AnalyticsConversionGrowth
ConstraintsDecisionPlanningOptions
DecisionTreeOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem