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| Criterion |  Growth Funnel Analysis |  Knowledge Modeling Concept Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | 45-60 min |
Participantsdifferent | 1-5 | 1-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Concept Map, Relationship Labels, Knowledge Gaps | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AnalyticsConversionGrowth | KnowledgeConceptsMappingSensemaking | AssumptionsRiskExperimentsValidation |
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