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| Criterion |  Growth Funnel Analysis |  Delivery Communication Plan |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 45-90 min | 1-5 Tage |
Participantsdifferent | 1-5 | 2-6 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Communication Plan, Channel Matrix, Message Cadence | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | CommunicationStakeholdersDeliveryPlanning | ValidationExperimentsDemandGrowth |
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