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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
MediumLowHigh
Timedifferent
1-3 h45-90 minHalf day
Participantsdifferent
1-52-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanValue Chain Map, Lever List
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
StrategyBusiness modelDiagnosisAnalysis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework