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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h45-90 min60-120 min
Participantsdifferent
1-52-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
Theory of ConstraintsAssumptionsSystems thinking
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB