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| Criterion |  Growth Funnel Analysis |  Decision Making Argument Mapping |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 20-35 min |
Participantsdifferent | 1-5 | 1-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Argument Map, Evidence Gaps, Decision Rationale | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | SensemakingDecisionRationale | ExperimentsValidationDiscoveryHypothesis |
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