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| Criterion |  Growth Funnel Analysis |  Facilitation Alignment Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | 45-60 min |
Participantsdifferent | 1-5 | 4-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Alignment Map, Open Issues, Decision Questions | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AnalyticsConversionGrowth | AlignmentStakeholdersStrategyFacilitation | AssumptionsRiskExperimentsValidation |
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