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| Criterion |  Growth Funnel Analysis |  Growth A/B Testing |  Systems Thinking Current Reality Tree |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once. |
Complexitydifferent | Medium | High | High |
Timedifferent | 1-3 h | 1-4 Wochen | 2-6 h |
Participantsdifferent | 1-5 | 1-6 | 3-8 |
Formatdifferent | Async | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Current Reality Tree, Core Problems, Intervention Ideas |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | Systems thinkingRoot causeConstraintsCausality |
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