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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumHighLow
Timedifferent
1-3 h1-4 Wochen30-90 min
Participantsdifferent
1-51-62-8
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesExperiment results, Decision log, Learning summaryConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
AnalyticsConversionGrowth
ExperimentsGrowthAnalyticsValidation
ConstraintsDecisionPlanningOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree