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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowLow
Timedifferent
60-120 min1-5 Tage45-90 min
Participantsdifferent
3-8Nutzertraffic2-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogInterest Metrics, Conversion Signal, Learning NoteAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
GrowthRetentionConversion
ValidationExperimentsDemandGrowth
AssumptionsRiskDecisionDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test