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| Criterion |  Growth Flywheel |  Product Discovery Riskiest Assumption Test |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 60-120 min | 1-2 Wochen pro Iteration | 1-5 Tage |
Participantsdifferent | 3-8 | 2-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Prioritized Assumption List, Test Plan, Results Report | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthRetentionConversion | ExperimentsValidationDiscoveryAssumptions | ValidationExperimentsDemandGrowth |
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