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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
60-120 min1-5 Tage1-5 Tage
Participantsdifferent
3-8NutzertrafficNutzertraffic
Formatdifferent
WorkshopAsyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogLanding Page, Conversion Data, Learning SummaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
GrowthRetentionConversion
ValidationConversionMarketing
ValidationExperimentsDemandGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping