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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min1-3 h1-3 h
Participantsdifferent
3-81-52-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypothesesIssue Map, Positions, Argument Notes
Tagsno overlap
GrowthRetentionConversion
AnalyticsConversionGrowth
RationaleKnowledgeDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring