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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min1-5 Tage45-75 min
Participantsdifferent
3-8Nutzertraffic2-8
Formatdifferent
WorkshopAsyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
GrowthRetentionConversion
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card