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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
60-120 min60-120 min1-5 Tage
Participantsdifferent
3-82-8Nutzertraffic
Formatdifferent
WorkshopWorkshopAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
GrowthRetentionConversion
Theory of ConstraintsAssumptionsSystems thinking
ValidationExperimentsDemandGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test