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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min60-120 min45-60 min
Participantsdifferent
3-82-82-8
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthRetentionConversion
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing