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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min45-60 min1-5 Tage
Participantsdifferent
3-82-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption map, Test backlog, Risk rankingLanding Page, Conversion Data, Learning Summary
Tagsno overlap
GrowthRetentionConversion
AssumptionsRiskExperimentsValidation
ValidationConversionMarketing
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test