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Criterion
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
HighHighLow
Timedifferent
2-6 h1-4 Wochen30-60 min
Participantsdifferent
3-81-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Fault Tree, Critical Paths, Cause Hypotheses, Control ActionsExperiment results, Decision log, Learning summaryICE Table, Top Idea List
Tagsno overlap
RiskRoot causeSafety
ExperimentsGrowthAnalyticsValidation
PrioritizationScoringGrowthDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing