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| Criterion | ![]() Product Discovery Experiment Canvas | ![]() Product Discovery Test Card | ![]() Business Strategy Business Model Canvas |
|---|---|---|---|
Purposedifferent | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30-60 min | 20-35 min | 1-2 h |
Participantsdifferent | 1-5 | 1-5 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis | Business modelStrategyValueInnovation |
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