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| Criterion |  Facilitation Expectation Mapping |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 30–60 min per interview | 1-2 h Setup, laufend |
Participantsdifferent | 3-12 | 1 participant per interview | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Expectation Map, Alignment Notes, Agreements | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | AlignmentStakeholdersTeam | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity |
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