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| Criterion |  Facilitation Expectation Mapping |  UX Research User Interviews |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 3-12 | 1 participant per interview | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Expectation Map, Alignment Notes, Agreements | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | AlignmentStakeholdersTeam | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer |
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