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| Criterion |  Agile Example Mapping |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 2-4 h |
Participantsdifferent | 3-7 | 3-10 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Example Map, Acceptance Criteria, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Behavior-Driven DevelopmentRequirementsExamplesRefinement | JourneyCustomerService designCanvas | JourneyServiceService design |
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