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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLow
Timedifferent
60-120 min30–60 min per interview
Participantsdifferent
2-81 participant per interview
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsInterview Notes, Themes, Insight Summary
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
QualitativeResearchCustomerDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview