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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowLow
Timedifferent
60-120 min1-5 Tage1-2 h
Participantsdifferent
2-8Nutzertraffic2-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsInterest Metrics, Conversion Signal, Learning NoteDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
ValidationExperimentsDemandGrowth
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test