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| Criterion |  UX Research Empathy Mapping |  Product Discovery Smoke Test |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min | 1-5 Tage | 30–60 min per interview |
Participantsdifferent | 4-8 | Nutzertraffic | 1 participant per interview |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Interest Metrics, Conversion Signal, Learning Note | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeWorkshop | ValidationExperimentsDemandGrowth | QualitativeResearchCustomerDiscovery |
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