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| Criterion |  Innovation Double Diamond |  Product Strategy Value Proposition Canvas |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | Wochen bis Monate | 1-2 h | 1-2 h |
Participantsdifferent | 3-12 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Value Proposition Canvas, Fit Gaps, Hypotheses | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | ProcessDivergenceInnovation | ValueNeedsStrategy | AlignmentStakeholdersStrategyFacilitation |
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