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| Criterion | ![]() Operations DMAIC | ![]() Growth A/B Testing | ![]() Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | High | High | Low |
Timedifferent | 2-12 Wochen | 1-4 Wochen | 45-90 min |
Participantsdifferent | 3-10 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Project Charter, Measurement Plan, Cause Analysis, Control Plan | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | Continuous improvementQualityProcess improvement | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery |
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