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| Criterion |  Product Strategy DIBB |  Business Strategy Value Chain Analysis |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | High | Low |
Timedifferent | 1-2 h | Half day | 20-35 min |
Participantsdifferent | 2-8 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Value Chain Map, Lever List | Test Card with a pre-set threshold |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryHypothesis |
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