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| Criterion |  Product Strategy DIBB |  Business Strategy Value Chain Analysis |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | High |
Timedifferent | 1-2 h | Half day | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Value Chain Map, Lever List | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | StrategyBusiness modelDiagnosisAnalysis | ExperimentsGrowthAnalyticsValidation |
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