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| Criterion |  Product Strategy DIBB |  Business Strategy Three Horizons |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 1-2 h | Halbtags-Workshop, dann iterativ | 20-35 min |
Participantsdifferent | 2-8 | 3-12 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Test Card with a pre-set threshold |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | StrategyInnovationPortfolioForesight | ExperimentsValidationDiscoveryHypothesis |
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