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| Criterion |  Product Strategy DIBB |  Business Strategy SWOT Analysis |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 h | 30-60 min | 20-35 min |
Participantsdifferent | 2-8 | 3-12 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | SWOT matrix, Strategic options, Action list | Test Card with a pre-set threshold |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryHypothesis |
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