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| Criterion |  Product Strategy DIBB |  Facilitation Storytelling |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 1-2 h | 45-120 min | 45-90 min |
Participantsdifferent | 2-8 | 1-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Narrative Outline, Key Message, Story Arc | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | CommunicationNarrativeStakeholdersFacilitation | CommunicationStakeholdersDeliveryPlanning |
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