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| Criterion |  Product Strategy DIBB |  Innovation Lean Startup |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 1-2 h | Wochen bis Monate je Lernzyklus | 20-35 min |
Participantsdifferent | 2-8 | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Test Card with a pre-set threshold |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | LeanStartupValidationMVP | ExperimentsValidationDiscoveryHypothesis |
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