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| Criterion |  Product Strategy DIBB |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-2 h | 2-4 h |
Participantsdifferent | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | JourneyServiceService design |
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