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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitysame
LowLowLow
Timedifferent
1-2 h1-2 Tage20-35 min
Participantsdifferent
2-810-301-5
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportClick Heatmap, Success Rate, Design RecommendationsTest Card with a pre-set threshold
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
UXNavigationFindabilityValidation
ExperimentsValidationDiscoveryHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing