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| Criterion |  Product Strategy DIBB |  UX Research Empathy Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 1-2 h | 30–60 min | 1-2 h |
Participantsdifferent | 2-8 | 4-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Empathy Map, Assumptions List, Research Gaps | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | SynthesisQualitativeWorkshop | AlignmentStakeholdersStrategyFacilitation |
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