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| Criterion |  Product Strategy DIBB |  UX Design Customer Journey Canvas |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 1-2 h | 1-3 h | Half day |
Participantsdifferent | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Customer Journey Canvas, Pain Points, Experience Opportunities | Value Chain Map, Lever List |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | JourneyCustomerService designCanvas | StrategyBusiness modelDiagnosisAnalysis |
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