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| Criterion |  Product Strategy DIBB |  UX Design Customer Journey Canvas |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-2 h | 1-3 h |
Participantsdifferent | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | JourneyCustomerService designCanvas |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
