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| Criterion |  Product Strategy DIBB |  Decision Making Assumption Surfacing |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 1-2 h | 45-90 min | 1-3 h |
Participantsdifferent | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Assumption List, Critical Assumptions, Learning Plan | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | AssumptionsRiskDecisionDiscovery | JourneyCustomerService designCanvas |
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